If you want your Social media marketing fan page to have lots of fans, then you’ll have to put in the effort, at least initially. While lots of other people are spending money on ads to get more traffic to their Social media marketing pages, you can get targeted traffic for free just by using the search engines. That’s right, if you optimize your Social media marketing fan page, you will do yourself a huge favor.
How to Optimize your Social Media Marketing
It doesn’t take very much because you only need to be sure of a few things. Below are three Social media marketing SEO techniques that can get your Social media marketing fan page the traffic and fans it deserves.
A common sense tip is to get as many inbound links to your Social media marketing fan page as possible because they will help you raise the rank of your page in the search engines. The same rules apply across the web: the more inbound links exist for your page, the more chances you will have to raise your page rank. Using Find Us On Social media marketing badges on your site is a great way to grow your inbound links. Fan Box widgets also include links to your page so using them is another good strategy. Regular updates of fresh and unique content are not an option, they are a necessity. Today, wall posts, status updates, and other types of posts show up in a search. When you update any fresh content on your wall it automatically increase the chances of it appearing in the Social media marketing search. Don’t just rely on targeted keywords but open up and include a few generic ones in order to reach a much wider audience through Social media marketing searches.
Lastly, make sure your Social media marketing page isn’t just some generic landing page. Your page is allowed to be customized so use what Social media marketing allows you to. You will also receive plenty of SEO benefits. So ensure the landing tab is custom made for your audience and give them a call to action.
Give people more than just one reason to become a fan of your page. Don’t just let people land on your wall and then not have anything about your product or brand. This means anyone coming to your page for the first time won’t be impacted at all.
In conclusion, the above article clearly explains us the benefits of optimizing your Social media marketing page for the search engines and how you can leverage them to get the most out of your page. You should never overlook a chance to send more traffic to your site because the more people who see it the more exposure you will garner. And remember, your fans are like your email subscribers, so treat them well.